Top Self-Hosted Email Marketing Software in 2024

Self-hosted email marketing software is gaining popularity among enterprises and agencies for its cost-effectiveness, data control, integration and customisation capabilities.

Here’s a rundown of some the more popular self-hosted email marketing solutions for 2024:

1. Octeth

From the founders of Sendloop, Octeth provides a comprehensive and genuinely robust email marketing solution with advanced features enabling you to fast track a feature rich ESP launch.


  • Subscriber activity logging and autoresponders
  • Form designer and email wizard
  • Subscription alerts and integration with PreviewMyEmail
  • Supports over 40 email clients for design testing

2. Mautic

Mautic offers both self-hosted and cloud-based versions, providing an open-source platform with a vibrant community. A solution best suited for single tenant situations.


  • Easy installation with minimal server requirements
  • Contact segmentation and campaign creation
  • Landing pages and form creation
  • Regular feature updates and enhancements
  • Free and open-source

3. Sendy

Sendy is a cost-effective solution for bulk email marketing, utilising Amazon SES to send emails. It’s built with PHP and MySQL, you get a robust platform with fairly comprehensive features. Your limited to SES so if your happy with that it is a good option for smaller individual senders.


  • Campaign Builder, Reporting, Auto-responder, and more
  • Client accounts with tailored views
  • Automatic email filtering and housekeeping
  • Custom domain settings and suppression lists
  • One-time fee of $59, with updates for $29

4. Interspire Email Marketer

Interspire Email Marketer is a robust and versatile self-hosted email marketing solution, perfect for businesses looking for complete control over their email marketing.


  • Drag-and-drop email designer
  • Advanced email tracking and reporting
  • Built-in autoresponders and list segmentation
  • Supports multiple users and email lists
  • Integrates with popular SMTP services and APIs
  • Easy-to-use interface with powerful features

5. MailWizz

MailWizz is a versatile email marketing system suitable for both beginners and experts. It supports multiple SMTP servers, making it highly flexible.


  • Unlimited accounts on a single install
  • Regular, autoresponder, and recurring campaigns
  • Detailed reports and segment targeting
  • Supports Amazon SES, SendGrid, MailGun, and more
  • Import subscribers from various sources

6. Mailtrain

Mailtrain, built on Nodemailer, Node.js, and MySQL, is a powerful tool for managing large mailing lists with advanced automation and analytics.


  • Manual or CSV subscriber import
  • Custom fields and segmentation
  • Landing page creation for unsubscribes
  • Free and supports SMTP services like Amazon SES

7. NuevoMailer

NuevoMailer is a feature-rich email list management system with autoresponders, ideal for small and medium-sized enterprises.


  • Manage unlimited subscribers and lists
  • Single and recurring campaigns, drip campaigns
  • Custom landing pages and real-time tracking
  • One-time license fee for cost-effectiveness

8. SendPortal

SendPortal is an open-source email marketing software that emphasizes user control and ease of management.


  • Integrates with AWS SES, SendGrid, Mailgun, and more
  • Multiple workspaces and scalable application
  • Custom-defined segments and data control
  • Free to use, making email marketing accessible

9. OpenEMM

OpenEMM is the open-source counterpart to the AGNITAS E-Marketing Manager, offering essential email marketing tools.


  • 100% GDPR compliant
  • Template-based mail design
  • Automatic bounce management
  • Extendable features through plugins
  • Free and user-friendly

10. ED Studio

ED Studio from VelocityMTA is a robust self-hosted email marketing platform designed for large senders and boutique ESPs. It focuses on offering advanced delivery and deliverability functionality.


  • List and campaign management with automation features
  • Advanced segmentation and personalisation options
  • Detailed analytics and reporting tools
  • Fairly extensive abuse mitigation options for multi tenant environments
  • Integration with major SMTP providers and custom APIs
  • User-friendly interface with extensive customization

Why Choose Self-Hosted Email Marketing Software?

Self-hosted solutions provide unparalleled control over data privacy, security, and cost management. They are ideal for enterprises and agencies looking to:

  • Avoid per-contact and per-message fees
  • Own and control their data and sender reputation
  • Customise and optimise their email marketing infrastructure

Whether you’re an enterprise sender or an agency aiming to create your own boutique ESP, these self-hosted solutions offer the flexibility and control you need to succeed in today’s competitive market.

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