Self-hosted email marketing software is gaining popularity among enterprises and agencies for its cost-effectiveness, data control, integration and customisation capabilities.
Here’s a rundown of some the more popular self-hosted email marketing solutions for 2024:
1. Octeth
From the founders of Sendloop, Octeth provides a comprehensive and genuinely robust email marketing solution with advanced features enabling you to fast track a feature rich ESP launch.
Highlights:
- Subscriber activity logging and autoresponders
- Form designer and email wizard
- Subscription alerts and integration with PreviewMyEmail
- Supports over 40 email clients for design testing
2. Mautic
Mautic offers both self-hosted and cloud-based versions, providing an open-source platform with a vibrant community. A solution best suited for single tenant situations.
Highlights:
- Easy installation with minimal server requirements
- Contact segmentation and campaign creation
- Landing pages and form creation
- Regular feature updates and enhancements
- Free and open-source
3. Sendy
Sendy is a cost-effective solution for bulk email marketing, utilising Amazon SES to send emails. It’s built with PHP and MySQL, you get a robust platform with fairly comprehensive features. Your limited to SES so if your happy with that it is a good option for smaller individual senders.
Highlights:
- Campaign Builder, Reporting, Auto-responder, and more
- Client accounts with tailored views
- Automatic email filtering and housekeeping
- Custom domain settings and suppression lists
- One-time fee of $59, with updates for $29
4. Interspire Email Marketer
Interspire Email Marketer is a robust and versatile self-hosted email marketing solution, perfect for businesses looking for complete control over their email marketing.
Highlights:
- Drag-and-drop email designer
- Advanced email tracking and reporting
- Built-in autoresponders and list segmentation
- Supports multiple users and email lists
- Integrates with popular SMTP services and APIs
- Easy-to-use interface with powerful features
5. MailWizz
MailWizz is a versatile email marketing system suitable for both beginners and experts. It supports multiple SMTP servers, making it highly flexible.
Highlights:
- Unlimited accounts on a single install
- Regular, autoresponder, and recurring campaigns
- Detailed reports and segment targeting
- Supports Amazon SES, SendGrid, MailGun, and more
- Import subscribers from various sources
6. Mailtrain
Mailtrain, built on Nodemailer, Node.js, and MySQL, is a powerful tool for managing large mailing lists with advanced automation and analytics.
Highlights:
- Manual or CSV subscriber import
- Custom fields and segmentation
- Landing page creation for unsubscribes
- Free and supports SMTP services like Amazon SES
7. NuevoMailer
NuevoMailer is a feature-rich email list management system with autoresponders, ideal for small and medium-sized enterprises.
Highlights:
- Manage unlimited subscribers and lists
- Single and recurring campaigns, drip campaigns
- Custom landing pages and real-time tracking
- One-time license fee for cost-effectiveness
8. SendPortal
SendPortal is an open-source email marketing software that emphasizes user control and ease of management.
Highlights:
- Integrates with AWS SES, SendGrid, Mailgun, and more
- Multiple workspaces and scalable application
- Custom-defined segments and data control
- Free to use, making email marketing accessible
9. OpenEMM
OpenEMM is the open-source counterpart to the AGNITAS E-Marketing Manager, offering essential email marketing tools.
Highlights:
- 100% GDPR compliant
- Template-based mail design
- Automatic bounce management
- Extendable features through plugins
- Free and user-friendly
10. ED Studio
ED Studio from VelocityMTA is a robust self-hosted email marketing platform designed for large senders and boutique ESPs. It focuses on offering advanced delivery and deliverability functionality.
Highlights:
- List and campaign management with automation features
- Advanced segmentation and personalisation options
- Detailed analytics and reporting tools
- Fairly extensive abuse mitigation options for multi tenant environments
- Integration with major SMTP providers and custom APIs
- User-friendly interface with extensive customization
Why Choose Self-Hosted Email Marketing Software?
Self-hosted solutions provide unparalleled control over data privacy, security, and cost management. They are ideal for enterprises and agencies looking to:
- Avoid per-contact and per-message fees
- Own and control their data and sender reputation
- Customise and optimise their email marketing infrastructure
Whether you’re an enterprise sender or an agency aiming to create your own boutique ESP, these self-hosted solutions offer the flexibility and control you need to succeed in today’s competitive market.