Without a doubt our biggest project of 2020 was the inaugural Inbox Expo. This was to be held by The Shard in London on the 18th of March. Of course Covid-19 put pay to any hopes of an international conference. At the last minute with much disappointment over 40 International Speakers and 100 delegates had to cancel their plans to attend in person.
It is a credit to the professionalism of those individuals that at the last moment as an organisation we were able to pivot our event to a 100% online experience at the very last moment. With over 300 delegates visiting the conference over 3 days and a dozen sponsors and supporting organisations the event was a resounding success.
Contacts were established, business was done, new clients welcomed and new solutions discovered. Any number of those involved exceeded their expectations in terms of returns from the event. For the first time we had a mailing list. We measure the success of our efforts at agencyCM based on the WOTM business it generates. In the case of Inbo Expo we were approached by over a half dozen organisations who we are working with to create truly unique live experiences. In fact we have already been contracted by The Response Marketing Association and were production partners for their massively successful Canadian Email Summit. We have also been contracted by Netcore Solutions to produce multiple events on their behalf.
Live events offer a unique way to drive value to your target audience and build lasting credible relationships with those individuals. We have teh experience and platform to facilitate a truly successful online event. Feel free to reach out with any idea that you have about a future event.
